Defining Marketing - 981 Words

Defining Marketing What is marketing? More important, what importance does marketing have on an organization s success? In this paper, marketing will be defined. Included will be my personal definition of marketing, the definition found in Marketing Management, and the definition found in Basic Marketing. Based on these definitions, I will explain the importance of marketing in organizational success. Definition of Marketing There are several definitions of marketing. Although many sources define marketing differently, each definition has the same meaning. The following will describe my personal definition of marketing, followed by the definitions of marketing in Basic Marketing and Marketing Management. Personal Definition†¦show more content†¦Wachovia As a result of Wachovia s marketing strategies, Wachovia has been ranked number one in customer service for the past five years among banking peers. According to the Wachovia 2005 Annual Report, driving our growth is an uncommon partnership of banking and brokerage businesses that leverage the collective wisdom of our skilled relationship managers and finical advisors to bridge a lifetime of customer needs (Wachovia, 2006). Rolex Rolex is another organization that has found success from good marketing. Rolex watches are products that sell themselves. As quoted in Rolex Watches Ââ€" A Brief History, the founder of Rolex wasn t content merely to invent the first wristwatch. He wanted to invent the first truly accurate wristwatch, one that you could actually run your life by (Brittons Watches, 2007). Because of good marketing, Rolex is considered to be one of the most prestigious watches in the world. No matter how one defines the word, an organization s success relies on marketing. Each of the three examples provided in this paper prove that marketing created organization success for each of the organizations. According to Basic Marketing, if the whole marketing job has been done well, customers don t need much persuading. They should be ready to buy. And after they do buy, they ll be satisfied and ready to buy the same way again the next time (Perreault andShow MoreRelatedDefining Marketing805 Words   |  4 PagesDefining Marketing Colleen P. Dalton MKT/421 November 26, 2012 Stephanie Burns Defining Marketing The purpose of this paper is to define the term â€Å"marketing†, explain the importance of marketing in organizational success, and provide examples from the business world to support the explanation of its importance. Upon completion of this paper it should be understood what Marketing means and its importance in today’s society. Marketing There are many definitions of the term â€Å"marketing†Read MoreDefining Marketing802 Words   |  4 PagesDefining Marketing Deby Chan MKT 421 – Marketing Norbert Gray Jr. July 3, 2011 Defining Marketing There has been much misconception about what marketing really it only about commercials on the television or billboards that dot the highways, advertisements in the paper or salesman attempting to sell you their products. Many believe that this is marketing but marketing is much more complex than the advertising and the selling of goods and services. In fact, the above mentioned elements onlyRead MoreDefining Marketing1022 Words   |  5 PagesTo fully understand the importance of marketing and organizational success one must understand what marketing is. Marketing and marketing decisions are the key to an organizations success. Without the marketing process and marketing strategies an organization is sure to fail. To me marketing is the communication of products to a specific target market, and marketing plans are based on the four P’s of the marketing mix: product, place, promotion, and price (Perreault, Cannon, amp; McCarthy, 2011Read MoreDefining Marketing983 Words   |  4 PagesMarketing has become a part of society and a huge part of the American culture; one has only to observe the timeless art of Andy Warhol and the iconic Campbell’s Soup Can at the National Gallery of Art in Washington, D.C. A personal definition of marketing is creating a product or service that fulfills a need and taking the idea from a concept to the kitchen table. Business Dictionary defines marketing as â€Å"the management process through which goods and services move from concept to the customer†Read MoreDefining Marketing Paper1010 Words   |  5 PagesRunning head: DEFINING MARKETING PAPER Defining Marketing Paper Bonnie Garcia University of Phoenix Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, Your most unhappy customers are your greatest source of learning . The purpose of this paper is toRead MoreEssay on Defining Marketing869 Words   |  4 PagesMarketing is one of those things that surrounds your everyday life and you dont even realize it. A challenge of a good marketing manager is to make a person or customer to not even realize that they are targets of a marketing campaign. To define marketing in my own words; giving products a place to perform or show to enhance a buyer. Marketing is a truly important function of business. It is basically the wheels of motion to get a business to profitability. For example, a merchant has a widgetRead MoreDefining Marketing Paper1008 Words   |  5 PagesMarketing Paper Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, Your most unhappy customers are your greatest source of learning . The purpose of this paper is to define marketing from at least two different sources, based on these definitions explain the importance of marketing in organizational successRead MoreDefining Marketing - Importance of Marketing in Organizational Success1005 Words   |  5 PagesDefining Marketing Michelle Watson Marketing 421 April 16, 2012 Kim Wm. Houseman Definition of Marketing Marketing is often misunderstood. Ask the average person how they would define marketing and a majority would reply with something along the lines of commercials, ads, brochures, and other items used to market a business. Marketing is complex. It is a process, a practice, and a philosophy. As a process, it moves goods and services from an idea all the way throughRead MoreDefining Marketing for the 21st Century4119 Words   |  17 PagesChapter 1 – Defining Marketing for the Twenty-First Century True/False Questions 1. Marketing is both an art and a science—there is constant tension between the formulated side and the creative side. True (easy) p. 2 AACSB (Reflective Thinking) 2. Large, well known businesses have newly empowered customers, and have had to rethink their business models. True (moderate) p. 2 AACSB (Reflective Thinking) 3. The authors see marketing management as the art and science of proper retailRead MoreDefining Marketing Paper837 Words   |  4 PagesMarketing Marketing is in a part of everyone’s daily lives. We see it the moment we turn on the television, when we go to the grocery store, and even at our jobs. When I think about marketing, I think about all of my favorite restaurants, places to go, favorite clothing brands, and shoes. All of my favorite things come to mind when we discuss the concept of marketing. When I think about marketing, I think of all of the companies that produce my favorite things. Marketing campaigns are those people

Duty Honor Country - 2056 Words

General Westmoreland, General Grove, distinguished guests, and gentlemen of the Corps! As I was leaving the hotel this morning, a doorman asked me, Where are you bound for, General? And when I replied, West Point, he remarked, Beautiful place. Have you ever been there before? No human being could fail to be deeply moved by such a tribute as this [Thayer Award]. Coming from a profession I have served so long, and a people I have loved so well, it fills me with an emotion I cannot express. But this award is not intended primarily to honor a personality, but to symbolize a great moral code -- the code of conduct and chivalry of those who guard this beloved land of culture and ancient descent. That is the animation of this medallion.†¦show more content†¦He belongs to posterity as the instructor of future generations in the principles of liberty and freedom. He belongs to the present, to us, by his virtues and by his achievements. In 20 campaigns, on a hundred battlefields, around a thousand campfires, I have witnessed that enduring fortitude, that patriotic self-abnegation, and that invincible determination which have carved his statue in the hearts of his people. From one end of the world to the other he has drained deep the chalice of courage. As I listened to those songs [of the glee club], in memorys eye I could see those staggering columns of the First World War, bending under soggy packs, on many a weary march from dripping dusk to drizzling dawn, slogging ankle-deep through the mire of shell-shocked roads, to form grimly for the attack, blue-lipped, covered with sludge and mud, chilled by the wind and rain, driving home to their objective, and for many, to the judgment seat of God. I do not know the dignity of their birth, but I do know the glory of their death. They died unquestioning, uncomplaining, with faith in their hearts, and on their lips the hope that we would go on to victory. Always, for them: Duty, Honor, Country; always their blood and sweat and tears, as we sought the way and the light and the truth. And 20 years after, on the other side of the globe, again the filth of murky foxholes, the stench of ghostly trenches, the slime of dripping dugouts; those boiling suns ofShow MoreRelatedDuty Honor Country- Douglas Macarthur2130 Words   |  9 PagesDuty, Honor, Country â€Å"And through all this welter of change and development, your mission remains fixed, determined, inviolable: it is to win our wars,† this statement embodies Douglas Macarthur’s Speech â€Å"Duty, Honor, Country†. It was given in 1962 in acceptance of the Thayer Award, â€Å"The Award given†¦ citizen of the United States, whose outstanding character, †¦ comparison to the qualities for which West Point strives, in keeping with its motto - Duty, Honor, Country.† (AOGUSMA) It has been presentedRead MoreGeneral Douglas Macarthur s Duty, Honor, Country ``1359 Words   |  6 PagesThe Speech â€Å"Duty, Honor, Country† was delivered by General Douglas MacArthur to the Cadets of the Military Academy in West Point, New York. General Douglas MacArthur was being awarded with the Sylvanus Thayer Award to commend the General for all his hard work and devotion to the Military. The Award is a memorable tribute to the ideals that inspired the late G eneral Sylvanus Thayer, who was also known as â€Å"the Father of West Point†. In General Douglas MacArthur’s â€Å"Duty, Honor, Country† speech, he usedRead MoreEssay about Rhetorical Analysis of MacArthur’s Duty Honor Country1283 Words   |  6 Pagesmust remind ourselves to persevere and continue to defend the country. In addressing the Sylvanus Thayer Award on May 12, 1962, at the city of West Point, New York, General Douglas MacArthur urged Americans to remember the major responsibilities we have as Americans in his speech Duty, Honor, Country. With a position of authority, MacArthur powerfully stated that America will only survive through winning wars and fulfilling our duties. His main priority was to defend the nation, respect the nationRead MorePathos And Ethos In Speech1202 Words   |  5 Pages1962, General Douglas MacArthur addressed the cadets at the West Point Military Academy in his speech Duty, Honor, Country, during the reception for th e Sylvanus Thayer Award. This award is given to an â€Å"†¦outstanding citizen of the United States whose service and accomplishments in the national interest exemplify personal devotion to the ideals expressed in the West Point motto, duty, honor, country.† As the one receiving this prestigious award, General MacArthur truly exemplified these values as heRead MoreThe Prisoner s Fight, Patriotism, And Duty946 Words   |  4 PagesDo the terms honor, patriotism, and duty defines a soldier’s hardships and struggles that he encounters during times of war? Defiant, recreates the experiences of eleven men captured during the Vietnam War and sent to the various camps like Hao Lo in North Vietnam. While there the American prisoners’ commitment to their honor, patriotism, and duty would be put to the test through the harsh living conditions and torture inflicted upon them both physically and mentally. Townley’s use of William Henley’sRead MoreHow A S oldier Can Fight And Kill People From His Own Country1562 Words   |  7 Pagesthat was fought between a country divided. Abraham Lincoln once said â€Å"A house divided against itself cannot stand.† Even though we were all brought together as one nation, these two sides were polarized by their environment and beliefs. This war that tore apart a country, costed more than six hundred thousand lives. The Civil War altered history and is still relevant in the present. A big question people have today is how a soldier can fight and kill people from his own country. Why and how could anyoneRead MoreThe Army Standards1104 Words   |  5 Pagessomething weather it’s to family, friends, or a sport. It could be anything. The Army just enforces loyalty amongst the organization to keep the mission going and morale of the soldiers going. Duty is to fulfill your obligations. Doing your duty means more than carrying out your assigned tasks. Duty means being able to accomplish tasks as part of a team. The work of the U.S. Army is a complex combination of missions, tasks and responsibilities — all in constant motion. Our work entails buildingRead MoreDuty : Fulfill Your Obligations974 Words   |  4 Pagesâ€Å"Duty: Fulfill your obligations. Doing your duty means more than carrying out your assigned tasks. Duty means being able to accomplish tasks as part of a team. The work of the U.S. Army is a complex combination of missions, tasks and responsibilities — all in constant motion. Our work entails building one assignment onto another. You fulfill your obligations as a part of your unit every time you resist the temptation to take â€Å"shortcuts† that might undermine the integrity of the final product.† HereRead MoreRhetorical Analysis Of General Douglas Mac Arthur Speech781 Words   |  4 PagesUnited States thrive on the principles of the West Point motto which are: Duty, Honor, Country. General Douglas Mac Arthur was a soldier by profession and in his speech, he explains that this award is not only recognition of personality but also signifies the moral principles of the people that guard a nation. Throughout his speech, he shows his audience that soldiers have to operate by the principles: Duty, Honor, Country even in the face of war. This means putting their lives at risk and devotingRead MoreThe Gendered Struggle: Comparing and Contrasting between Masculine and Feminine Perceptions of Honor in Two Cultures1597 Words   |  7 Pagesof identity of their time: honor. Medea was a controversial character in ancient times not only because of her filicide, but because she asserted that women have honor, an idea that was not the norm in Greece. In sharp contrast to her is Hamlet, th e tragic hero that was honor-bound by his society to avenge his father’s death, yet only does so at the expense of his entire kingdom. The difference in how society treats Hamlet and Medea in their quests to preserve their honor result in tragedy for both

Tien Tien Free Essays

Phung Th? y Tien ATCC-K13 In Britain, when someone gets old they often go to live in a home with other old people where there are nurses to look after them. Sometimes the government has to pay for this care. Who should be responsible for our old people? ESSAY There has been an ongoing debate for years about which one will care for the elderly. We will write a custom essay sample on Tien Tien or any similar topic only for you Order Now It would be argued that the government has to be responsible for the old people. Others would believe that the adult children have to take responsibility for their parents by themselves. Personally, I am convinced that taking care of the senior citizens is the responsibility of both the family and the government. On the one hand, people who dedicated all their life to build up their home deserve the best care from their children when they get old. It would be argued that it is expensive to support old people who have little or no income. In my opinion, it is a dogmatic statement and it goes against the moral values if family members abandon the old people because of those reasons. We should not forget that older people may financially and morally contribute the family when they were young. Their children have gained various things from them like financial security, moral values and so on. All family members need to respect the elderly people, make them feel happy and give them the best care. On the other hand, the Government also has to take the responsibility for taking care the old people. The old people may have done many things to contribute to the national budget like paying tax or working for free when they were young, so they should be received financial assistance from the Government when they get old. Government should give the elderly old-age pension or pay for the care in the nursing home where the old people live in. The Government can also provide subsidy to the poor members who live with elderly parents and invest more money in facilities and training for care workers in the nursing home as well. All things considered, the old people must be received the best care from not only the government but also their family members and society. Children have to look after their elderly parents well, and the government should support the senior citizens in many ways. (346 words) How to cite Tien Tien, Papers